MEET THE AUTHOR

Anita

Anita Li · Business Development Manager

Nova Day · Hangzhou, China

A practical perspective on retail display

Anita is a Business Development Manager at Nova Day, working with electronic shelf label fittings, point-of-sale displays and shelf management systems.

Her retail equipment experience began in 2011 with an internship at a German shopfittings company. Her background spans international sales, new product development, supply chain management and team leadership.

On the Nova Day blog, Anita shares practical guidance on product selection, retail applications and manufacturing considerations to help buyers prepare their next display project.

ARTICLES & INSIGHTS

Retail display insights with Anita

Explore practical guides to product selection, shelf management and retail display manufacturing. Latest articles appear first.

Browse by topic

September 10, 2026

Custom extrusion tooling lead time and expedite options

Plastic data strip tooling lead times depend on part complexity, PPAP gates, color-matching, and 24/7 capacity. See expedite options for urgent orders.

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September 10, 2026

Sliding Mat vs Roller Track find the best fit for your store

Choose the right display system based on your main products. Use the Sliding Mat for drinks and the Shelf Roller Track for snacks and mixed items. Both systems are easy to install. You can set them up without special tools, saving time and money.

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September 10, 2026

How Beverage Displays Impact Cooler Door Open Time

Organized beverage displays use front-facing pushers and clear layouts so shoppers spot drinks through the glass instantly, cutting dwell time and saving energy.

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September 10, 2026

Refrigerated Display ESL Solutions: Intelligent Labels That Perform in Cold and Humid Retail Environments

Refrigerated Display ESL technology uses IP67 waterproof seals and cold-resistant batteries to deliver reliable automated pricing in humid freezers.

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September 10, 2026

How Pushfeed Solutions Streamline Supermarket Shelf Management

Optimize supermarket shelf management with a pushfeed system. Automatically advance products, enforce FIFO rotation, and cut manual facing labor costs.

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September 9, 2026

How Custom PVC Foam Board Displays Increase Retail Sales

Custom PVC foam board displays capture customer attention, optimize high-traffic store zones, and drive impulse purchases to Increase Retail Sales effectively.

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Planning a retail display project?

Browse the latest articles, or share your product dimensions, shelf photos and project requirements with the Nova Day team.

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